Liberty In North Korea

LIBERTY IN NORTH KOREA

TASK:
Create 2 Social Media Campaigns & Rebrand

ROLE:
Graphic Design Intern

YEAR:
2024

ABOUT:

With a team of 9 interns we created 2 Social Media Campaigns and a Social Media Playbook that aimed to increase visibility to Liberty in North Korea
Along with another Graphic Design Intern, we created multiple slide decks with over 200+ slides demonstrating how to use the rebrand
Conducted multiple in-depth-interviews, collected research, and participated in a 4-day creative sprint

THE PROCESS

WEEK 1-2: Desk research, Landscape, & Burning Questions
WEEK 3-4: Discussion Guides & Qualitative Interviews
WEEK 5-6: Building & Presenting Research Report
WEEK 7-10: 3 Deliverables, Development, & Final Presentation to Client

THE INTERN TEAM

Strategy: Sana Matthias & Jahnavi Vejju
Project Management: Lauren Quan & Sonia Zhu
Graphic Design: Sarah Ando & Catherine Kinkela
Social Media: Desiree Rivas
Communication: Christina Wang
Engagement: Olivia Cai

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