Used the height of the moment to highlight the student Jonny Gong, the president of the Costco Club who ate an entire Costco rotisserie chicken by himself. Through wild postings, he gathered over 2,000 curious students to watch history.


STATS: 40K+ interactions for the @ucsdbookstore and 120K+ interactions for @ucsandiego

As the UCSD Bookstore Marketing Assistant, I conducted weekly photoshoots of the UCSD merchandise for all marketing channels.

STATS: Increased followship to over 10K+, introduced a new annual marketing campaign, and hosted over 40+ photoshoots.

Yo! Magazine is an online community space for the Japanese American and larger Asian American community to share community highlights, stories, and spaces. As a contributor, I help make merch and video reels.

STATS: 175,00+ accounts reached through the "Three Marukais" and 37,000+ accounts reached through "Cafe Hiro" spotlight